Steve Caniano

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What Pages Should My Website Include?

When building a website there are some essential pages that you should initially include.  To get you started, I thought it might be helpful to provide some of the typical top six pages usually included in websites. Then when you are developing the website content or information you want to share with your customers, you can consider these pages among your choices. Of course, you can always add more pages to suit your needs!

1. Home Page 

This is generally the page through which visitors will enter your site. It will include the main “navigation” links to the other pages within your site.  When a visitor comes to your website, they are most likely looking for some information.  It can be about your business itself, your hours or location or the product/services you provide.

If you can provide them with this information and it’s easy to find then all the more likely that they will be inclined to do business with you. The goal is to help customers trust you and feel comfortable about doing business with you— especially if they are new customers!

2. Products/Services (and Pricing)

If you are offering products or services, then this page is a must. Detail what you have to offer on the product page and include photos, if applicable.  If there is considerable information that you need to cover, you may want to consider a page for each individual product or service.   Remember long pages can take too long to download and visitors often do not like to wait.  I realize pricing is a somewhat debated subject. You may be in a business that does not or cannot provide online pricing. Then ensure you note that the customer should call or email for prices (if that is the case, providing a link to your contact page would be helpful.)

  • 3. Contact Us Information

Ensure you have a way for customers to contact you and this information should be easy for a customer to find. Most website building tools include a Contact Us page that will provide you with the ability to add your pertinent contact information usually in a form that includes:

• Your mailing address

• Fax and phone numbers

• Email addresses

If you have a brick and mortar store, then it would be great to add this information:

• A map of your business location

• Driving directions (include parking information)

• Hours/Days you are open

• A picture of the building where your business is located

4. Frequently Asked Questions / Glossary/Terms

This is a great page to include if you have special industry terms or acronyms that you can explain. If you repeatedly are asked certain questions from your customers, then creating this page can be a great timesaver for you!   A helpful tip is to link your FAQ page and Contact page. This way a customer can access the FAQs and see if their question is there before they contact you.

5. About Us: Information About You &  the Industry

This is an excellent way to talk about you and the industry that you are in. By doing this, you can demonstrate what you know about the field and also be seen as having expert knowledge of the industry.  Do you think that your customers would enjoy knowing some information about you and your industry?  Don’t pass up the opportunity to give your customers some additional information. This is a good start to building relationships.

Also on this page, if your business uses some special equipment to perform the job, perhaps you could display pictures of the equipment for your customers to see. Then you can also describe the equipment or tie it into what you talked about in the above paragraph. Explaining to customers why it is the best equipment, solution, etc. to perform the work/job for them can give them the best reason to do business with your company.  For example a landscaper might write a caption under their lawnmower:  “We use state of the art mowing equipment to ensure that we provide the best results for you without damaging your lawn.”

6.  Sitemap

Having a page on your website that shows where everything is located on your website will be beneficial to visitors. However there is one reason why this page should always, without question, be included when you are building your website.  That reason is search engines.  Sitemaps provide information to search engines about pages on your website that are available for crawling.  Generally speaking, it provides hints for web crawlers to do a better job of crawling your site.  Everything helps, so do not overlook creating this page.

In summary, when you are first building your website, you may not have a lot of time to create many pages.  Therefore, I hope some of these page types will help you decide what pages to launch with initially.  Remember, you want your visitors to think that you are fully engaged with your website. If at all possible, try to avoid having any under construction pages unless it’s only going to be “under construction” for less than a week.  Have you been to websites that look like the person hasn’t updated it for a couple years? You never want to leave a customer with that impression!

While there are many types of pages that you can include in your website, I thought these were some of the most important to consider. Do you have other page type recommendations? I plan to provide more details about what content to include on various types of pages, such as your home page or a landing page. Do you agreed that these page suggestions hit the mark or are there additional pages you feel that are important to have when you first launch your website? And please let me know why!

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Steve Caniano is VP, Hosting, Application & Cloud Services at AT&T Business Solutions. As leader of AT&T's global Hosting, Application and Cloud infrastructure business, he is instrumental in forging key partner alliances and scaling AT&T's cloud services globally. He regularly collaborates with customers and represents AT&T at key industry events like Cloud Expo.